Basic Marketing Research: Application to Contemporary Issues with SPSS-Student Edition

  • ISBN 13:


  • ISBN 10:


  • Edition: CD
  • Format: Hardcover w/CD
  • Copyright: 01/01/2002
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issuesin total quality management, international marketing, technology, ethics, and the Internet.

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