9780470362686

Advertising by Design : Generating and Designing Creative Ideas Across Media

  • ISBN 13:

    9780470362686

  • ISBN 10:

    0470362685

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/12/2010
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting. Advertising by Design, Second Edition addresses all of the key advertising applications: print, television, ambient, social media, branded utilities, mobile media, and guerilla advertisting. The newly updated Second Edition also features creative thinking and brainstorming techniques, new exercises and projects, interviews with top creative and marketing pros, and new showcases and case studies.

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