Free Shipping On Every Order
Rent More, Save More! Use code: KBRENTAL
5% off 1 book, 7% off 2 books, 10% off 3+ books
Advertising
Advertising
- ISBN 13:
9780132224154
- ISBN 10:
0132224151
- Edition: 8th
- Format: Hardcover
- Copyright: 01/01/2009
- Publisher: Prentice Hall
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
Table of Contents
Read moreSupplemental Materials
Read moreRelated Products
