9780749462178

The 30 Day MBA in Marketing

  • ISBN 13:

    9780749462178

  • ISBN 10:

    0749462175

  • Format: Paperback
  • Copyright: 09/28/2011
  • Publisher: Kogan Page Ltd

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The 30 Day MBA in Marketinggives the reader guidance on many important topics: buyer behavior, marketing strategy, products and services, advertising and promotion, distribution, pricing, managing the marketing organization, and preparing a marketing plan. There are alos appendices of marketing information resources and a personal development plan. Each chapter has real-life case examples and an illustration of how marketing concepts apply to business decision-making. The author provides detailed information on how to find and analyze market data on any business or market. There are self-assessment tests at the end of each section plus a final exam paper, allowing the reader to receive a grade and "graduate."

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