Now in its ninth edition, this classic text by Ronald B. Adler and George Rodman retains the enduring features that have made it the best-selling introductory human communication text on the market: an engaging and reader-friendly writing style; an inviting visual design with marginalquotations, cartoons, photographs, newspaper clippings, and supplemental readings on every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogythat have characterized previous editions, this ninth edition features new material on technology in communication, personal listening styles, deceptive communication, informative speaking, and an expanded section on Cumulative Effects Theory in the Media Appendix.