A Type Primer
ISBN: 9780205066445 | 0205066445
Edition: 2ndFormat: Paperback
Publisher: Pearson
Pub. Date: 1/26/2011
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Practical and hands-on in approach, this book/exercise manual speaks clearly to beginninggraphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itselfto reflect good typographic desi... MORE
Basics.
Development.
Letters.
Words and Phrases.
Text.
Simple Organization.
Grid Systems.
Appendix A: Macintosh Keyboard Layouts.
Appendix B: Typeface Survey.
Selected Bibliography.
Development.
Letters.
Words and Phrases.
Text.
Simple Organization.
Grid Systems.
Appendix A: Macintosh Keyboard Layouts.
Appendix B: Typeface Survey.
Selected Bibliography.
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
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