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Type Primer, A

ISBN: 9780130990716 | 013099071X
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2003

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SummaryTable of Contents
For beginning and intermediate typography courses. Practical and hands-on in approach, this text/exercise manual speaks clearly to beginning students of graphic design about the complex meeting of message, image, and history that is typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background informationand designed itself to reflect good typographic designit guides students systematically to the point where the... MORE
Acknowledgmentsv
Introductionviii
Basics
1(14)
Describing letterforms
2... MORE
The font
5(3)
Describing typefaces
8(2)
Measuring type
10(2)
Comparing typefaces
12(3)
Development
15(36)
A timeline
16(31)
Text type classification
47(4)
Letters
51(12)
Understanding letterforms
52(4)
Maintaining x-height
56(1)
Form/counterform
57(3)
Contrast
60(3)
Words and phrases
63(12)
Reinforcing meaning
64(6)
Making sentences, finding sense
70(3)
English is not Chinese
73(2)
Text
75(40)
Tracking: kerning and letterspacing
76(4)
Formatting text
80(2)
Texture
82(3)
Typing is not typesetting
85(1)
Leading and line length
86(4)
A type specimen book
90(4)
Indicating paragraphs
94(3)
Widows and orphans
97(1)
Highlighting text
98(6)
Headlines within text
104(8)
Cross-alignment
112(3)
Simple organization
115(36)
Kinds of proportion
116(8)
Placing text on a page
124(8)
Expressing hierarchy
132(12)
Tabular matter
144(7)
Grid systems
151(29)
Introduction
152(1)
An example
153(1)
Components of the grid
154(4)
A simple grid
158(6)
Creating a grid for text
164(10)
Creating a grid for text and images
174(6)
Summing up
180(3)
Appendices and bibliography183(11)
Appendix A: Macintosh keyboard layouts
184(2)
Appendix B: 20 typefaces
186(8)
Selected bibliography194(1)
Index195

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