Practical and hands-on in approach, this book/exercise manual speaks clearly tobeginninggraphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designeditselfto reflect good typographic design--it guides readers systematically to the point where they can not only understand butdemonstratebasic principles of typography, and thereby strengthen their own typographicinstincts.Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems.For beginning graphic designers and others interested in learning the effective use of type.