Total Global Strategy
ISBN: 9780136089834 | 0136089836
Edition: 3rdFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 9/15/2011
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For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management.Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies how to deal with globalization and the resulting need for globally integrated strategies.
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this high... MORE
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this high... MORE
Chapter 1: Understanding Global Strategy
Chapter 2: Diagnosing Industry Globalization Potential
Chapter 3: Building Global Market Participation
Chapter 4: Designing Global Products and Services
Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Chapter 7: Making Global Competitive Moves
Chapter 8: Building the Global Organiza... MORE
Chapter 9: Regional Strategy
Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
Chapter 11: Conducting a Global Strategy Analysis
Appendix: Worksheets for Evaluating Core Strategy
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