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Total Global Strategy II : Updated for the Internet and Service Era

ISBN: 9780130179173 | 0130179175
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 4/16/2002

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SummaryTable of ContentsAuthor Biography
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companieshow to deal with globalization and the resulting need for globally integrated strategies.
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companiesh... MORE
Preface to the Second Editionxii
Preface to the First Editionxiv
Understanding Global Strategy
1(27)
Diagnosing Industry Globalization Potential... MORE
28(36)
Building Global Market Participation
64(26)
Designing Global Products and Services
90(17)
Locating Global Activities
107(33)
Creating Global Marketing
140(31)
Making Global Competitive Moves
171(11)
Building the Global Organization
182(40)
Regional Strategy
222(16)
Measuring Industry Drivers and Strategy Levers
238(15)
Conducting a Global Strategy Analysis
253(19)
Appendix: Worksheets for Evaluating Core Strategy272(4)
Bibliography276(11)
Company Name Index287(4)
Subject Index291(6)
Author Index297
George S. Yip is Professor of Strategic and International Management and the Andersen Research Fellow for the Network Economy at London Business School, and also Associate Dean and head of the Fulltime MBA Program.

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