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The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
- ISBN 13:
9780136690603
- ISBN 10:
0136690602
- Edition: 2nd
- Format: Paperback
- Copyright: 05/01/1994
- Publisher: Taylor & Francis
- Newer Edition
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Summary
For senior/MBA-level course in Pricing Strategy or Managerial Economics. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.
