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Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making

by: Nagle, Thomas; Holden, Reed

Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making

by: Nagle, Thomas; Holden, Reed

ISBN 13:
9780130262486
ISBN 10:
013026248X
Edition: 3rd
Format: Hardcover
Copyright: 01/01/2002
Publisher: Prentice Hall
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Strategy and Tactics of Pricing, The: A Guide to Profitable Decision Making > ISBN13: 9780130262486

Summary

For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

Strategic Planning: The Harvest of Your Potential

(14)

Costs: How Should They Affect Pricing Decisions?

(20)

Financial Analysis: Pricing for Profit

(38)

Customers: Understanding and Influencing the Purchase Decision

(46)

Competition: Managing Conflict Thoughtfully

119

(28)

Pricing Strategy: Managing Your Market Proactively

147

(30)

Life Cycle Pricing: Adapting Strategy in a Changing Environment

177

(23)

Value-Based Sales and Negotiation: Influencing Customer Behavior

200

(27)

Segmented Pricing: Tactics for Separating Markets

227

(26)

Pricing in the Marketing Mix: Developing an Integrated Strategy

253

(25)

Channel Strategy: Price Management

278

(27)

Competitive Advantages: Establishing Foundations for More Profitable Pricing

305

(27)

Measuring Perceived Value and Price Sensitivity: Research Techniques to Supplement Judgment

332

(37)

Ethics and the Law: Understanding the Constraints on Pricing

369

Supplemental Materials

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.