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Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

ISBN: 9780205591626 | 0205591620
Edition: 2nd
Format: Paperback
Publisher: Pearson
Pub. Date: 7/9/2008

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Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach,Strategic Writing 2 nd editionis the ideal writing guide for public relations as well as for other disciplines.

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