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Strategic Writing : Multimedia Writing for Public Relations, Advertising, Sales and Marketing, ...
ISBN: 9780205405732 | 0205405738
Format: PaperbackPublisher: Allyn & Bacon
Pub. Date: 1/1/2005
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Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use.
| Introduction: How This Book Works | v | ||||
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| Index | 262 |
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