Strategic Management of Technological Innovation
ISBN: 9780078029233 | 0078029236
Edition: 4thFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 10/30/2012
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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessi... MORE
