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Strategic Management of Technological Innovation

ISBN: 9780072942989 | 0072942983
Edition: 1st
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 6/16/2004

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Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling's approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis. An affordable paperback, it is ideal to package with recommended, chapter-specific case sets from the author, which are available through the Primis Custom Case Database.

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