Strategic Management Communication : For Leader
ISBN: 9780538451345 | 0538451343
Edition: 2ndFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 3/1/2010
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With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn't pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.
| What is a Strategic Communication? | |
| The Strategic Communication Process | |
| Foundations of Communication | |
| Step 1: Identify the Purposes of Communication | |
| Step 2: Audience Analysis | |
| Steps 3 and 4: Consider the Context and Select a Channel and Medium | |
| Communication Tactics for Differing Channels and Contexts | |
| Communicating in Writing | |
| Com... MORE | |
| Communicating with Employees | |
| Communicating in and Leading Teams | |
| Communicating with External Audiences | |
| Internal Organizational Communication | |
| Writing Templates | |
| Common Writing Errors: Punctuation, Sentence Structure, and Usage | |
| References | |
| Index | |
| Glossary | |
| Table of Contents provided by Publisher. All Rights Reserved. |
