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Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

by: Walker, Robyn

Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

by: Walker, Robyn

ISBN 13:
9780324300819
ISBN 10:
0324300816
Edition: 1st
Format: Paperback
Copyright: 09/06/2005
Publisher: South-Western College Pub
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Summary

Succeed in the business world and this course with STRATEGIC BUSINESS COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking, Responsible Communication, and In Your World boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.

Communication Strategy

(22)

Why Studying Communication Is Important

(16)

Models of Communication

(3)

The Challenges of Dialogic Communication

(3)

Dialogic Communication and Strategy

(4)

The Elements of Message Formulation

(4)

Chapter Summary

(5)

The Purposes of Business Communication

(28)

Communicating to Inform

(1)

Communicating to Persuade

(4)

Communicating to Convey Goodwill

(3)

Communicating to Establish Credibility

(10)

Expertise and Competence

(2)

Personal Ethics and Integrity

(4)

Emotional Control

(2)

Developing a Professional Image

(1)

Self-Awareness and Communication

(4)

Types of Messages

(1)

Chapter Summary

(4)

Audience Analysis

(22)

Audience Demographics

(8)

Audience Knowledge

(1)

Audience Interests and Attitudes

(1)

Audience Concerns and Questions

(1)

The Audience's Relationship with You

(2)

Discrimination

(1)

Self-monitoring

(1)

Power

(1)

Types of Business Audiences

(3)

Managerial Audiences

(1)

Non-Expert Audiences

(1)

Expert Audiences

(1)

International or Multicultural Audiences

(1)

Mixed Audiences

(1)

Audience-Centered Messages

(4)

Chapter Summary

(5)

Channels of Communication

(44)

Organizational Communication

(6)

Context and Environment

(1)

Organizational Structure and Culture

(3)

Formal Communication Networks

(1)

Informal Communication Networks

(1)

Channels and the Basic Communication Model

(1)

Choosing a Communication Channel and Medium

(5)

Richness vs. Leanness

(1)

Need for Interpretation

(1)

Speed of Establishing Contact

(1)

Time Required for Feedback

(1)

Cost

(1)

Amount of Information Conveyed

(1)

Need for a Permanent Record

(1)

Control over the Message

(1)

Small-Group Communication

(20)

Forming Groups

(2)

Group Roles

(1)

Group Member Relations

(2)

Stages of Group Development

(1)

The Effects of Group Cohesion

(2)

Sources of Influence Within a Group

(1)

Group Performance

(2)

Group Decision Making

(2)

Sources of Group Conflict

101

(6)

Meeting Management

107

(5)

Types of Meetings

107

(1)

Steps in Meeting Management

108

(4)

Chapter Summary

112

(6)

Organization

118

(26)

Meeting Your Audience's Needs

119

(3)

Establishing Your Credibility

122

(2)

The Process of Creating Audience-Centered Messages

124

(3)

Developing Good Organization

127

(9)

Before You Communicate

127

(1)

The Beginning

128

(3)

The Middle

131

(3)

The End

134

(2)

Organizing Persuasive Messages

136

(4)

Using the AIDA Approach

137

(1)

Dealing with Difficult Audiences

137

(3)

Chapter Summary

140

(4)

Content

144

(28)

Content of an Informative Message

146

(1)

Content of a Negative or ``Bad News'' Message

146

(4)

Content of a Persuasive Message

150

(10)

Basic Components of a Persuasive Message

154

(2)

Types of Persuasive Appeals

156

(3)

Quality of Evidence

159

(1)

Challenges to Ethical, Logical Persuasion

160

(5)

Thinking Styles

160

(2)

Perceptual Mindsets

162

(2)

Persuasive Fallacies

164

(1)

Content of Oral Presentations

165

(2)

Chapter Summary

167

(5)

Verbal, Vocal, and Nonverbal Expression

172

(34)

Verbal Expression in Writing

174

(3)

Vocal Delivery in Oral Messages

177

(3)

Nonverbal Expression in Oral Messages

180

(4)

Bodily Movement and Facial Expression

180

(1)

Bodily Appearance

181

(1)

Space

182

(1)

Time

182

(1)

Touching

183

(1)

Clothing and Other Artifacts

183

(1)

Nonverbal Communication in Oral Presentations

184

(6)

Preparing for Your Presentation

186

(1)

Reducing Presentation Anxiety

187

(1)

Handling Question-and-Answer Sessions

188

(2)

Employment Interviews

190

(6)

Preparing for Employment Interviews

191

(3)

Performing the Employment Interview

194

(2)

Effective Listening

196

(6)

Listening Styles

196

(1)

Listening Types

197

(2)

Verbal Strategies for Effective Listening

199

(2)

Nonverbal Strategies for Effective Listening

201

(1)

Chapter Summary

202

(4)

Visual Impression

206

(25)

Visual Impression in Written Messages

207

(11)

Overall Appearance

208

(1)

Format

208

(5)

Use of Space

213

(1)

Font Choice

214

(1)

Use of Headings

214

(2)

Use of Lists

216

(2)

Visual Impression in Oral Presentations

218

(4)

Organizing PowerPoint Presentations

218

(1)

Designing PowerPoint Presentations

219

(2)

Using PowerPoint Slides

221

(1)

Use of Graphics

222

(5)

Graphs

222

(1)

Tables

223

(1)

Diagrams and Drawings

224

(2)

Integrating Graphics into Text

226

(1)

Chapter Summary

227

(4)

References

231

(8)

Glossary

239

(4)

Index

243

Amazon no longer offers textbook rentals. We do!

Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

9780324300819

0324300816

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

Strategic Business Communication An Integrated, Ethical Approach (with InfoTrac)

9780324300819

0324300816

Summary

Table of Contents

Supplemental Materials

Write a Review

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