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Strategic Management and Business Policy : Achieving Sustainability

ISBN: 9780136097396 | 0136097391
Edition: 12th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 7/21/2009

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A class-tested approach to Strategy with new focus on environmental sustainability.

Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management

By bringing the sustainability theme into focus, this text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability. Aside from this text's new focus on sustainability, Wheelen and Hunger have updated many of their well-researched cases in the new edition.

Wheelen and Hunger's class-tested approach to teaching Strategy is brought into sharper focus with a new theme: environmental sustainability.

For Strategic Management and Business Policy courses.

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