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Strategic Management & Business Policy: Achieving Sustainability
ISBN: 9780132323468 | 013232346X
Edition: 12thFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010
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This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.This book contains the latest research and examples of well-known and not-so-we... MORE
| Introduction to Strategic Management and Business Policy | |
| Basic Concepts in Strategic Management | |
| Corporate Governance | |
| Ethics and Social Responsibility in Strategic Management | |
| Scanning the Environment | |
| Environmental Scanning and Industry Analysis | |
| Internal Scanning: Organizational Analysis | |
| Strategy Formulation | |
| Strategy Formulatio... MORE | |
| Strategy Formulation: Corporate Strategy | |
| Strategy Formulation: Functional Strategy and Strategic Choice | |
| Strategy Implementation and Control | |
| Strategy Implementation: Organizing for Action | |
| Strategy Implementation: Staffing and Directing | |
| Evaluation and Control | |
| Other Strategic Issues | |
| Strategic Issues in Managing Technology and Innovation | |
| Strategic Issues in Entrepreneurial Ventures and Small Businesses | |
| Strategic Issues in Not-For-Profit Organizations | |
| Introduction to Case Analysis | |
| Suggestions for Case Analysis | |
| Cases in Strategic Management | |
| Corporate Governance, Social Responsibility, and Executive Leadership | |
| The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility | |
| The Wallace Group | |
| New! Boeing Fires Its CEO | |
| Ethics and Social Responsibility | |
| The Audit | |
| New! Everyone Does It | |
| International Issues in Strategic Management | |
| GlaxoSmithKlines Retaliation Against Cross-Border Sales of Prescription Drugs | |
| Starbucks International Operations | |
| Turkcell: The Only Turk on Wall Street | |
| Guajilote Cooperativo Forestal: Honduras | |
| General Issues in Strategic Management | |
| Information Technology | |
| New! Apple Computer and Steve Jobs (2006): Pixar and Walt Disney Company | |
| New! McAfee 2005: Anti-virus and Anti-spyware | |
| Internet Companies | |
| eBay Inc. | |
| Amazon.com: An E-Commerce Retailer | |
| New! Google: An Internet Search Service Company | |
| AOL Time Warner Inc. A Bad Idea from the Start? | |
| Recreation and Transportation | |
| New! Harley-Davidson, Inc., 2006 | |
| JetBlue Airlines Success Story | |
| New! Carnival Corporation plc (2006): 12 Distinct Brands Serving 7 Continents | |
| Mass Merchandising | |
| New! Wal-Mart Stores, Inc.: Under Attack (2006) | |
| New! The Home Depot, Inc. (2006): Executive Leadership | |
| Specialty Retailers | |
| Gap Inc.: A Specialty Apparel Retailer | |
| Tiffany & Co.: A Specialty Fine Jewelry Retailer | |
| Entrepreneurial Ventures | |
| Oprah Winfrey The Story of an Entrepreneur | |
| Inner-City Paint Corporation (Revised) | |
| Manufacturing | |
| New! Hasbro, Inc. | |
| New! The Haier Group: U.S. Expansion | |
| New! Invacare Corporation 2004 | |
| The Carey Plant | |
| Beverage/Food | |
| New! Hershey Foods Company: Board of Directors and Stakeholders Conflict Over Sale | |
| Panera Bread Company: Rising Fortunes? | |
| New! Whole Foods Market (2005): Will There Be Enough Organic Food to Satisfy a Growing Demand? | |
| New! Church & Dwight Builds a C | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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