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Sports Marketing : A Strategic Perspective
ISBN: 9780136218715 | 0136218717
Format: HardcoverPublisher: Pearson College Div
Pub. Date: 4/1/1999
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This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing process. Written from a true strategic marketing perspectiveby a professor of marketing in a college of businessit illustrates the application of marketing principles and processes to the sports industry.
What makes this Sports Marketing textbook different? Business Perspective Strategic Approach Spotlight on Ethics The Most Current Examples Teaching resources availa... MORE
What makes this Sports Marketing textbook different? Business Perspective Strategic Approach Spotlight on Ethics The Most Current Examples Teaching resources availa... MORE
| Preface | vii | ||||
| PART I: Contingency Framework for Strategic Sports Marketing | 1 | (96) | |||
| 1 | (38) | |||
| 39 | (26) | |||
| 65 | (32) | |||
| PART II: Planning for Market Selection Decisions | 97 | (132) | |||
| 97 | (34) | |||
| 131 | (38) | |||
| 169 | (28) | |||
| 197 | (32) | |||
| PART III: Planning the Sports Marketing Mix | 229 | (258) | |||
| 229 | (34) | |||
| 263 | (32) | |||
| 295 | (30) | |||
| 325 | (40) | |||
| 365 | (38) | |||
| 403 | (34) | |||
| 437 | (30) | |||
| 467 | (20) | |||
| PART IV: Implementing and Controlling the Strategic Sports Marketing Process | 487 | (31) | |||
| 487 | (31) | |||
| Appendix A: Career Opportunities in Sports Marketing | 518 | (12) | |||
| Appendix B: Sports Marketing Sites of Interest on the Internet | 530 | (3) | |||
| Glossary | 533 | (10) | |||
| Photo Credits | 543 | (2) | |||
| Index | 545 |
