FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$105.00
Sorry, this item is currently unavailable.
Sports Marketing : A Strategic Perspective
ISBN: 9780130407917 | 0130407917
Edition: 2ndFormat: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2002
Why Rent from Knetbooks?
Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!
Top 5 reasons to order all your textbooks from Knetbooks:
- We have the lowest prices on thousands of popular textbooks
- Free shipping both ways on ALL orders
- Most orders ship within 48 hours
- Need your book longer than expected? Extending your rental is simple
- Our customer support team is always here to help
For courses in Sports Marketing, offered in the College of Business, or in Sports Administration programs. Sports Marketing takes a strategic business perspective. Organized around a framework of the strategic marketing process that can be applied to the sports industry, this text provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition includes a running case throughout the text using the XFL; up-to-date examples and research; and extensive interviews with sports marketing practitioners... MORE
| Preface | |||||
| PART I: Contingency Framework for Strategic Sports Marketing | 1 | (106) | |||
| 1 | (40) | |||
| 41 | (30) | |||
| 71 | (36) | |||
| PART II: Planning for Market Selection Decisions | 107 | (148) | |||
| 107 | (36) | |||
| 143 | (40) | |||
| 183 | (32) | |||
| 215 | (40) | |||
| PART III: Planning the Sports Marketing Mix | 255 | (284) | |||
| 255 | (40) | |||
| 295 | (34) | |||
| 329 | (28) | |||
| 357 | (44) | |||
| 401 | (44) | |||
| 445 | (38) | |||
| 483 | (34) | |||
| 517 | (22) | |||
| PART IV: Implementing and Controlling the Strategic Sports Marketing Process | 539 | (36) | |||
| 539 | (36) | |||
| Appendix A: Career Opportunities in Sports Marketing | 575 | (12) | |||
| Appendix B: Sports Marketing Sites of Interest on the Internet | 587 | (4) | |||
| Glossary | 591 | (12) | |||
| Photo Credits | 603 | (2) | |||
| Index | 605 |
