PRE-ORDER YOUR FREE EXAM COPY TODAY! AVAILABLE JULY 2011. Sports buffs know all about famous players and coaches and can recite statistics in endless detail. But do fans know how sport is linked to other institutions of society? Do they understand the role of sport in socializing youngsters in both positive and negative ways? What about the ways in which sport perpetuates race and gender-role stereotypes in society? How do owners, coaches, and other sport authorities exercise power to maintain control over athletes? These issues and more are examined in this selection of accessible writings by journalists and leading scholars who represent a new era of critical appraisal of sports'¬ ;both professional and amateur. This timely new edition includes 20 new articles while retaining the classics from the last edition. Sport in Contemporary Societyis perfect for courses in sociology, sport management, and kinesiology. Articles new to the 9th Edition: The Great Recession and Sport D. Stanley Eitzen Gender in Televised Sports Michael A. Messner and Cheryl Cooky Redskins: Is No Honor, It'¬"s an Insult Bill Plaschke Bench the Parents Buzz Bissinger Harm to Children in Youth Sports Mark Hyman Missed Opportunities: Boston'¬"s Student-Athletes Face a Sports Program in Distress Bob Hohler Creating the Frankenstein Athlete: The Drug Culture in Sports Fran Zimmiuch College Sports 101: A Primer on Money, Athletics, and Higher Education in the 21st Century Sport The Knight Commission Intercollegiate Athletics Admissions Exemptions Benefit Athletes Alan Scher Zagier Is Sports in Your Mission Statement? Charles T. Clotfeltor Does Football Cost Too Much? Sally Jenkins When Domes Attack Dave Zirin Corporate Titans Competing for Olympic Gold Geoff Dembicki The 2010 Racial and Gender Report Card: National Football League Richard Lapchick with Jamile M. Kitnurse and Austin Moss II Racism, Ethnic Discrimination and Exclusion of Migrants and Minorities in Sport European Union Agency for Fundamental Rights Are We There Yet? Thirty-Seven Years Later, Title IX Hasn'¬"t Fixed It All R. Vivian Acosta and Linda Jean Carpenter Her Life Depends On It: Sport, Physical Activity and the Health and Well Being of American Women and Girls Women'¬"s Sports Foundation Equal Opportunity for Transgender Student Athletes Pat Griffin and Helen J. Carroll Nike'¬"s Crimes David Macaray New Media and Global Sports George H. Sage *Can be packaged at significant student discount with Sage & Eitzen'¬"s new edition of Sociology of North American Sportand Sage'¬"s Globalization and Sport.*