Retail Management : A Strategic Approach
ISBN: 9780130263346 | 0130263346
Edition: 8thFormat: Hardcover
Publisher: PRENTICE HALL
Pub. Date: 1/1/2001
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For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
This best seller provides a balance between theory and practice, useful career information, and a comprehensive pa... MORE
This best seller provides a balance between theory and practice, useful career information, and a comprehensive pa... MORE
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Barry Berman is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University.
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