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Great Ideas In Retailing for Retail Management

ISBN: 9780136087991 | 013608799X
Edition: 11th
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 8/18/2009

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A companion book, Great Ideas in Retailing, contains:1. Exercises (1 per chapter)suitable to be handed in for grading or for class discussion.2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).Note : Teaching notes are available for Great Ideas in Retailing.

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