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Principles of Web Design

ISBN: 9780619064518 | 061906451X
Edition: 2nd
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 10/28/2002

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SummaryTable of Contents
This text will help your students plan and develop well designed Web sites that combine effective navigation with the balanced use of graphics, text, and color.
This is the newest edition of Joel Sklar's Principles of Web Design! This text will help your students plan and develop well designed Web sites that combine effective navigation with the balanced use of graphics, text, and color. New features included in this latest version include increased coverage of HTML Forms, more complete code samples throughout, and... MORE
Prefacexiii
Variables in the Web Design Environment
1(26)
The Current State of HTML
2(3)
... MORE
HTML: Then and Now
2(1)
HTML and the World Wide Web Consortium
2(1)
The Limitations of HTML
3(1)
The Need for Style Sheets
3(2)
Organizing Information with Hypertext
5(1)
XML: An Open Standard for Structuring Data
5(3)
XML Describes Data
6(1)
XML Syntax Rules
7(1)
XHTML: The Future of HTML
8(3)
Benefits of Moving to XHTML
8(1)
Style Sheets Are Required
9(1)
Stricter Syntax Rules
10(1)
How Web Browsers Affect Your Work
11(3)
Browser Compatibility Issues
11(1)
Creating Cross-Browser Compatible Pages
12(2)
Solving the Browser Dilemma
14(1)
Coding for Multiple Screen Resolutions
14(5)
Fixed Resolution Design
15(2)
Flexible Resolution Design
17(2)
Bandwidth Concerns
19(3)
Working with the Cache
20(1)
Should You Use an HTML Editor?
21(1)
Chapter Summary
22(1)
Review Questions
22(1)
Hands-on Projects
23(1)
Case Project
24(3)
Web Site Design Principles
27(36)
Design for the Computer Medium
28(3)
Craft the Look and Feel
28(1)
Make Your Design Portable
28(2)
Design for Low Bandwidth
30(1)
Plan for Clear Presentation and Easy Access to Your Information
30(1)
Design the Whole Site
31(9)
Create Smooth Transitions
33(1)
Use a Grid to Provide Visual Structure
34(1)
Use Active White Space
35(5)
Design for the User
40(16)
Design for Interaction
42(2)
Design for Location
44(1)
Guide the User's Eye
45(3)
Keep a Flat Hierarchy
48(2)
Use the Power of Hypertext Linking
50(3)
How Much Content Is Enough?
53(2)
Design for Accessibility
55(1)
Design for the Screen
56(3)
Reformat Content for Online Presentation
57(2)
Chapter Summary
59(1)
Review Questions
59(1)
Hands-on Projects
60(1)
Case Project
61(2)
Planning the Site
63(24)
Create a Site Specification
64(1)
Identify the Content Goal
64(2)
Analyze Your Audience
66(3)
Identify Technology Issues and Constraints
68(1)
Identify Software Tools
69(1)
Build a Web Site Development Team
69(1)
Create Conventions for Filenames and URLs
70(3)
File Naming
71(1)
URL Usage
72(1)
Set a Directory Structure
73(4)
Relative versus Absolute Paths
75(1)
Building a Relative File Structure
75(2)
Diagram the Site
77(6)
Create the Information Structure
78(5)
Chapter Summary
83(1)
Review Questions
84(1)
Hands-on Projects
85(1)
Case Projects
86(1)
Planning Site Navigation
87(32)
Creating Usable Navigation
88(3)
Locating the User
89(1)
Limiting Information Overload
90(1)
Building Text-Based Navigation
91(1)
Linking with a Text Navigation Bar
92(13)
Linking to Individual Files
94(2)
Adding Internal Linking
96(1)
Adding an Internal Navigation Bar
97(3)
Linking to External Document Fragments
100(3)
Adding Page Turners
103(2)
Adding Contextual Linking
105(2)
Using Graphics for Navigation and Linking
107(7)
Using Text Images for Navigation
107(1)
Using Icons for Navigation
108(3)
Using the alt Attribute
111(3)
Chapter Summary
114(1)
Review Questions
115(1)
Hands-on Projects
116(1)
Case Projects
117(2)
Creating Page Templates
119(46)
Understanding Table Basics
120(6)
Using Table Elements
120(2)
Defining Table Attributes
122(2)
Spanning Columns
124(1)
Spanning Rows
125(1)
Formatting Tables
126(6)
Choosing Relative or Fixed Table Widths
126(3)
Determining the Correct Fixed Width for a Table
129(1)
Adding White Space in a Table
130(1)
Removing Default Table Spacing
131(1)
Table Pointers for Well-Designed Tables
132(5)
Writing Easy-to-Read Table Code
132(1)
Removing Extra Spaces
133(1)
Centering Tables
134(1)
Stacking Tables
134(1)
Nesting Tables
135(2)
Creating a Page Template
137(17)
Building the Basic Table Structure
138(1)
Setting a Fixed Width
139(1)
Creating the Page Banner Cell
140(2)
Creating the Feature Article Cell
142(1)
Creating the Link Column Cells
143(2)
Setting the Column Widths
145(2)
Completing and Testing the Template
147(7)
Evaluating Examples of Page Templates
154(6)
Two-Column Template
154(1)
Two-Column with Banner Template
155(1)
Three-Column Template
156(1)
Three-Column with Banner Template
157(1)
Three-Column Sectioned Template
158(1)
Three-Column Main Sectioned Template
159(1)
Chapter Summary
160(1)
Review Questions
161(1)
Hands-on Projects
162(1)
Case Project
163(2)
Web Typography
165(36)
Type Design Principles
166(4)
Choose Fewer Fonts and Sizes
166(1)
Use Available Fonts
167(1)
Design for Legibility
168(1)
Avoid Using Text as Graphics
169(1)
Controlling Typography with the <font> Element
170(2)
Setting Font Size
170(1)
Specifying Font Alternates
170(1)
Setting Font Color
171(1)
Using the <font> Element
171(1)
Controlling Typography with Cascading Style Sheets
172(16)
CSS Basics
173(2)
CSS Selection Techniques
175(2)
CSS Font Properties
177(8)
Specifying Block-Level Space Values
185(3)
Building a Style Sheet
188(10)
Setting Up Document Divisions
189(1)
Styling the Standard Paragraph
190(1)
Styling the Chapter Number
191(2)
Styling the Chapter Title
193(2)
Styling the Credit and Book Title
195(3)
Chapter Summary
198(1)
Review Questions
199(1)
Hands-on Projects
199(1)
Case Project
200(1)
Graphics and Color
201(38)
Understanding Graphics File Formats
202(6)
GIF
202(2)
JPG
204(1)
PNG
205(1)
SVG
205(1)
Using Interlacing and Progressive Display
206(1)
Where You Can Find Images
207(1)
Choosing the Right Format
208(1)
Computer Color Basics
208(2)
Color Depth
209(1)
Dithering
209(1)
Using Non-Dithering Colors
209(1)
Choosing a Graphics Tool
210(17)
Using the <img> Element
211(1)
Replacing img Attributes with Style Sheet Properties
212(1)
Specifying alt and title Attribute Text
213(1)
Specifying Image Width and Height
214(4)
Sizing Graphics for the Page
218(1)
Removing the Hypertext Border from an Image
218(1)
Aligning Text and Images
219(2)
Adding White Space Around Images
221(1)
Using Single-Pixel Rules
222(2)
Using Background Images
224(3)
Working with Hexadecimal Colors
227(4)
Universal Color Names
228(1)
Setting Background Page Color
228(1)
Using Background Color in Tables
229(2)
Changing Link Colors
231(1)
Working with Images and Color
231(5)
Chapter Summary
236(1)
Review Questions
236(1)
Hands-on Projects
237(1)
Case Project
238(1)
HTML Frames
239(34)
Understanding Frames
240(2)
Frame Benefits
240(1)
Frame Drawbacks
241(1)
Frame Syntax
242(10)
The <frameset> Element
242(1)
The <frame> Element
243(2)
The <noframes> Tag
245(1)
Nesting Frames
246(1)
Restricting Resizing
247(1)
Controlling Scroll Bars
248(1)
Controlling Frame Borders
249(2)
Controlling Frame Margins
251(1)
Targeting in Framesets
252(7)
Naming Frames
252(1)
Targeting Named Frames
253(2)
Using Special Target Names
255(4)
Planning Frame Content
259(6)
Frames and Screen Resolution
259(1)
Designing Effective Frames
260(1)
Mixing Fixed and Variable Frames
260(5)
Working with Framesets
265(4)
Chapter Summary
269(1)
Review Questions
270(1)
Hands-on Projects
271(1)
Case Project
272(1)
Working with Forms
273(30)
Understanding How Forms Work
274(1)
Understanding Form Syntax
275(13)
Using the Forms Element
275(1)
Creating Input Objects
276(8)
Using the Select Element
284(2)
Using the textarea Element
286(1)
Creating Input Groupings
287(1)
Building Forms within Tables
288(2)
Building and Testing a Sample Form
290(6)
Adding a List Box List and Radio Buttons
292(2)
Adding a File Element and Submit Button
294(2)
Chapter Summary
296(1)
Review Questions
297(1)
Hands-on Projects
297(4)
Case Project
301(2)
Publishing and Maintaining Your Web Site
303(14)
Publishing Your Web Site
304(4)
Choosing a Web Hosting Service Provider
304(2)
Registering a Domain Name
306(1)
ISP Comparison Checklist
306(1)
Using the File Transfer Protocol to Upload Files
307(1)
Testing Your Web Site
308(3)
Testing Considerations
309(1)
User Testing
309(2)
Refining and Updating Your Content
311(1)
Attracting Notice to Your Web Site
311(3)
Working with Search Engines
311(1)
Use Meaningful Titles
312(1)
Using <meta> Elements
312(1)
Be Careful with Frames
313(1)
Use alt Text with Images
314(1)
Submit URLs to Search Engines
314(1)
Chapter Summary
314(1)
Review Questions
315(1)
Hands-on Projects
315(1)
Case Project
316(1)
APPENDIX A HTML Reference
317(16)
Core Attributes
318(1)
Alphabetical HTML Reference
318(5)
Categorical HTML Reference
323(5)
Global Structure Elements
323(1)
Text Elements
324(1)
List Elements
325(1)
Table Elements
325(1)
Link Elements
326(1)
Inclusion Element
327(1)
Style Sheet Element
327(1)
Formatting Elements
327(1)
Frame Elements
328(1)
Numeric and Character Entities
328(5)
APPENDIX B CSS Reference
333(16)
CSS Notation Reference
334(1)
Alphabetical CSS Property Reference
334(5)
CSS Properties by Category
339(5)
Font and Text Properties
339(1)
Box Properties
340(2)
Background Properties
342(1)
Visual Properties
342(1)
Classification Properties
343(1)
CSS Measurement Units
344(1)
ISO 369 2-Letter Language Codes
344(5)
Glossary349(4)
Index353

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