Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of an academic and a political consultant. This book takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike many books in this field, Political Campaign Communication: Inside and Out takes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. Designed for anyone interested in the areas of political communication and political campaign communication-also ideal for those interested in political science and government.