Political Campaign Communication Inside and Out Plus MySearchLab with eText -- Access Card Package
Political Campaign Communication Inside and Out Plus MySearchLab with eText -- Access Card Package
- ISBN 13:
9780205860951
- ISBN 10:
0205860958
- Edition: 2nd
- Format: Package
- Copyright: 06/11/2012
- Publisher: Pearson
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Summary
Updated in its 2nd edition Political Campaign Communicationexamines the ins and outs of political campaigning through the eyes of both an academic and a political consultant.Unlike many texts in this field, Political Campaign Communicationtakes a broad view of political campaigning, discussing theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events.