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Persuasion : Reception and Responsibility (with InfoTrac)

ISBN: 9780534619022 | 0534619029
Edition: 10th
Format: Paperback
Publisher: Wadsworth Publishing
Pub. Date: 10/30/2003

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Part One: THEORETICAL PREMISES. 1. Persuasion in Today's World. 2. Perspectives on Ethics in Persuasion. 3. Traditional and Humanistic Approaches to Persuasion Research. 4. Social Scientific Approaches to Persuasion. 5. The Making, Use, and Misuse of Symbols. 6. Tools for Analyzing Language and Other Symbol Dimensions of Language. Part Two: IDENTIFYING PERSUASIVE FIRST PREMISES. 7. Process Premises: The Tools of Motivation. 8. Content Premises in Persuasion. 9. Cultural Premises in Persuasion. 10. Nonverbal Messages in Persuasion. Part Three: APPLICATIONS OF PERSUASIVE PREMISES. 11. The Persuasive Campaign or Movement. 12. Becoming a Persuader. 13. Modern Media and Persuasion. 14. The Techniques of Propaganda. 15. The Use of Persuasive Premises in Advertising and Integrated Marketing Communication (IMC). Epilogue. Index.

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