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Persuasion : Reception and Responsibility

ISBN: 9780495091592 | 0495091596
Edition: 11th
Format: Paperback
Publisher: CENGAGE Learning
Pub. Date: 4/11/2006

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PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion.

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