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Milady's Standard Cosmetology 2004

by: Milady

ISBN: 9781562538804 | 1562538802

Edition: 1st
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 9/10/2002

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Summary Table of Contents

Milady's Standard Textbook of Cosmetology has led the way in cosmetology education for more than 63 years by changing to meet the evolving needs of students and the market. With this new edition, the changes are dramatic. The fresh new text layout, completely new and reorganized chapters, and all new photography and illustrations provide the open, easy-to-follow format that students need with the reliability that is the hallmark of Milady. By changing to meet the needs of today's students and educators, the Standard remains the number-one choic... MOREe for cosmetology programs throughout the United States, Canada, and the world. The new Standard is organized into six parts containing 26 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world. New chapters and content were decided upon after extensive research in the form of 600 surveys, two focus groups, and 36 in-depth reviews. With that as a starting point, Milady recruited 20 of the top experts in the field to contribute to the text, followed by a reworking of their material by a professional writer to ensure a uniform reading level throughout. Another three dozen reviewers were enlisted to evaluate the material, ensuring the accuracy and comprehensiveness of the content. The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner.

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.

PART 1 ORIENTATION

Cosmetology: The History and Opportunities

(18)

Life Skills

(24)

... MORE

Your Professional Image

(22)

Communicating for Success

(26)

PART 2 COSMETOLOGY SCIENCES

Infection Control: Principles and Practice

(36)

Anatomy and Physiology

129

(38)

Basics of Chemistry and Electricity

167

(34)

PART 3 HAIR CARE

Properties of the Hair and Scalp

201

(26)

Principles of Hair Design

227

(28)

Shampooing, Rinsing, and Conditioning

255

(26)

Haircutting

281

(66)

Hairstyling

347

(76)

Braiding and Braid Extensions

423

(34)

Wigs and Hair Enhancements

457

(28)

Chemical Texture Services

485

(60)

Haircoloring

545

(60)

PART 4 SKIN CARE

Histology of the Skin

605

(26)

Hair Removal

631

(22)

Facials

653

(42)

Facial Makeup

695

(42)

PART 5 NAIL CARE

Nail Structure and Growth

737

(20)

Manicuring and Pedicuring

757

(38)

Advanced Nail Techniques

795

(32)

PART 6 THE BUSINESS OF COSMETOLOGY

The Salon Business

827

(28)

Seeking Employment

855

(34)

On the Job

889

(22)

Closing

911

(4)

Appendix A Resources

915

(4)

Appendix B Professional Organizations

919

(2)

Glossary/Index

921

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Milady's Standard Cosmetology 2004

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