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ManageFirst Menu Marketing and Management with Pencil/Paper Exam

ISBN: 9780132222013 | 0132222019
Edition: 1st
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 2/8/2006

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SummaryTable of Contents
The NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certificate program is based on a set of competencies defined by the restaurant, foodservice and hospitality industry as those needed for success. NRAEF ManageFirst Program leads to a new credential, ManageFirst Professional (MFP), which is part of our industry career ladder. This competency-based program includes 12 topics, each with a competency guide, exam, instructor resources and certificate. Students earn a cert... MORE
Introduction
A Message from the National Restaurant Association Educational Foundationiii
Acknowledgementsv
Features of the NRAEF ManageFirst Competency Guidesvi
Tuning In to Youviii
Profession... MOREix
Factors That Impact Menu Item Selection
Marketing Environment
3(5)
Selecting Menu Items
8(2)
Changing a Menu
10(2)
Internal Operational Concerns When Choosing New Items
12(7)
Meeting Nutritional Needs and Food Preferences of Customers
Factors Influencing Food Selection
19(2)
Sources of Nutritional Components on the Menu
21(5)
Nutritional Information for Customers
26(2)
Nutritional Cooking Methods
28(2)
Types of Vegetarian Diets
30(1)
Addressing Food Allergies
31(8)
Menu Layout and Design
Purposes of the Menu
39(1)
Relationship of Menu Design to Marketing
40(2)
Menu Psychology
42(4)
Menu Layout and Design Principles
46(9)
Menu Pricing
Use of Price in Strategic Marketing
55(2)
Impact of External Environment on Prices
57(4)
Pricing Strategies
61(5)
Pricing and Gross Profit Margin
66(3)
Pricing Methods
69(10)
Employee Meal Pricing
79(6)
The Alcohol Beverage Menu
Alcoholic Beverages in Restaurants
85(2)
Merchandising Wine
87(5)
Merchandising Spirits
92(2)
Merchandising Beers and Ales
94(3)
Pricing Alcoholic Beverages
97(8)
Menu Item Sales Performance Analysis
Sales Evaluation Measures
105(2)
Popularity Evaluation Measures
107(6)
Profitability Evaluation Measures
113(3)
Other Measures Used to Evaluate Menus
116(7)
Menu Sales Mix Analysis
Purposes of a Sales Mix Analysis
123(2)
Performing a Sales Mix Analysis
125(13)
Changing the Menu Based on Analysis
138(7)
Field Project145(4)
Index149

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