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Media/Impact An Introduction to Mass Media (with InfoTrac and CD-ROM)
Media/Impact An Introduction to Mass Media (with InfoTrac and CD-ROM)
- ISBN 13:
9780534597061
- ISBN 10:
0534597068
- Edition: 6th
- Format: Paperback
- Copyright: 07/26/2002
- Publisher: Wadsworth Publishing
- Newer Edition
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Summary
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.
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