Media Impact An Introduction to Mass Media (with InfoTrac)
Media Impact An Introduction to Mass Media (with InfoTrac)
- ISBN 13:
9780534575106
- ISBN 10:
0534575102
- Format: Paperback
- Copyright: 07/14/2000
- Publisher: Wadsworth Publishing
- Newer Edition
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Summary
(Thomson Learning) Contents include how the new communications network will function, five challenges for the new network, making newspapers profitable, reaching new readers, creating a mass market, and more. Previous edition not cited. Softcover. DLC: Mass media.