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Marketing: Real People Real Choices

by: Unknown
ISBN: 9780132299398 | 0132299399
Format: Nonspecific Binding
Publisher: PEARSON
Pub. Date: 1/1/2008

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Products aren't alone in benefiting from branding. People can benefit, too. Branding strategies help professionals get noticeed and position them for exciting new career opportunities. Prepared by Liz Harris-Tuck of Career Horizons, the Brand Youhandbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success.

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