Note: Supplemental materials are not guaranteed with Rental purchases.
FREE SHIPPING
ON EVERY ORDER!
LIST PRICE:
$240.79

OUR PRICE:
$143.03

You may extend rentals at any time.


Marketing Real People, Real Choices

ISBN: 9780132948937 | 0132948931
Edition: 8th
Format: Paperback
Publisher: Pearson
Pub. Date: 1/8/2015

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package includes ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347.

For undergraduate Principles of Marketing courses.


Real People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

 

Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.

 

Also available with MyMarketingLab.

MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.



 

 

Related Products


  • Brand You for Marketing Real People Real Choices
    Brand You for Marketing Real P...
  • Brand You for Marketing: Real People, Real Choices
    Brand You for Marketing: Real ...
  • Marketing : Real People and Real Choices
    Marketing : Real People and Re...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing Real People, Real Choices
    Marketing Real People, Real Ch...
  • Marketing Real People, Real Choices Value Package (includes Brand You)
    Marketing Real People, Real Ch...
  • Marketing Videos: Real People, Real Choices
    Marketing Videos: Real People,...


Please wait while this item is added to your cart...