Note: Supplemental materials are not guaranteed with Rental purchases.
FREE SHIPPING
ON EVERY ORDER!
LIST PRICE:
$249.46

OUR PRICE:
$123.48

You may extend rentals at any time.


Marketing Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Pack...

ISBN: 9780133130591 | 0133130592
Edition: 8th
Format: Package
Publisher: Pearson
Pub. Date: 4/29/2015

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

For undergraduate Principles of Marketing courses.
This package includes MyMarketingLab™.
 
Real People, Real Choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
 
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
 
Fully integrated with MyMarketingLab, the Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
 
Personalize Learning with MyMarketingLab.
MyMarketingLab  is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

0133130592/9780133130591 Marketing: Real People, Real Choices Plus MyMartketingLab with Pearson eText -- Access Card Package, 8/e
Package consists of:
0132948931/9780132948937  Marketing: Real People, Real Choices, 8/e(
0132952343/ 9780132952347 2014 MyMarketingLab with Pearson eText -- Instant Access -- for Marketing: Real People, Real Choices, 8/e

 

 

Related Products


  • Brand You for Marketing Real People Real Choices
    Brand You for Marketing Real P...
  • Brand You for Marketing: Real People, Real Choices
    Brand You for Marketing: Real ...
  • Marketing : Real People and Real Choices
    Marketing : Real People and Re...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices
    Marketing : Real People, Real ...
  • Marketing : Real People, Real Choices (With Free Marketing Updates Access Code Card)
    Marketing : Real People, Real ...
  • Marketing Real People, Real Choices
    Marketing Real People, Real Ch...
  • Marketing Real People, Real Choices
    Marketing Real People, Real Ch...


Please wait while this item is added to your cart...