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Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package
ISBN: 9780131641495 | 0131641492
Edition: 3rdFormat: Package
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy. Use standalone or as a supplement to a core text. The marketing plan guide thats practical, applied, and includes Marketing PlanPro software by Palo Alto. Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan. Its the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 s... MORE
| Introduction to Marketing Planning | |
| Analyzing the Current Situation | |
| Understanding Markets and Customers | |
| Planning Segmentation, Targeting, and Positioning | |
| Planning Direction, Objectives, and Marketing Support | |
| Developing Product and Brand Strategy | |
| Developing Channel and Logistics Strategy | |
| Developing Pricing Strategy | |
| Developing I... MORE | |
| Planning Performance Measurement and Implementation Control | |
| Sample Marketing Plan: Sonic Superphone | |
| Documenting a Plan with Marketing Plan Pro | |
| References, Source Notes, Glossary, Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
