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The Marketing Plan: A Handbook

ISBN: 9780131485259 | 0131485253
Edition: 2nd
Format: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2005

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For use as a supplement the main text in marketing management, principles of marketing, and marketing strategy courses. The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students create practical plans, and allows them to critique sample marketing plans that serve as models for their own plans.

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