Sorry, this item is currently unavailable.

Marketing Express

ISBN: 9780547060033 | 0547060033
Edition: 1st
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 2/12/2008

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing's 4Ps as well as coverage of today's "hot" marketing topics, including ethics, e-marketing, and customer relationship management. The design includes advertisements, photos, screen shots and boxes throughout the text to grab student interest and help make the content real and relevant to today's students.

Related Products

  • Instant Access Code WebTutor on Blackboard for Foundations of Marketing, 4E
    Instant Access Code WebTutor o...
  • Instant Access Code WebTutor on WebCT for Foundations of Marketing, 4E
    Instant Access Code WebTutor o...
  • Marketing Express
    Marketing Express
  • Marketing Express, 4th Edition
    Marketing Express, 4th Edition
  • Outlines and Highlights for Marketing Express by William M Pride, O C Ferrell, Isbn : 9780547060033
    Outlines and Highlights for Ma...

Please wait while this item is added to your cart...