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Marketing Express

ISBN: 9780538466813 | 0538466812
Edition: 2nd
Format: Paperback
Publisher: South-Western College/West
Pub. Date: 1/1/2010

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MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.

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