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Managerial Economics : A Problem-Solving Approach

ISBN: 9780324359817 | 0324359810
Edition: 1st
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 3/2/2007

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This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with a good understanding of how to diagnose business problems, and then fix them. With a lively, interactive approach, MANAGERIAL ECONOMICS focuses on the kinds of decisions managers face on a daily bases, making it an excellent resource for students pursuing business -- rather than academic -- careers. "Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connntected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems. This new text does just that."--Ed Millner, Chairman, Department of Economics, Virginia Commonwealth University. "With no experiece in business and no exposure to math since a D in high school trig, I found economics utterly incomprehensible. Then [the text] spoke one sentence to me, ... It all became clear."--PJ O'Rourke, one of America's leading political satirists and best-selling author of Eat the Rich: a Treatise on Economics. "In twenty years, it will be seen as the standard way to teach economics."--Robert Litan, Vice President for Research and Policy at the Kauffman Foundation.

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