Managerial Economics : A Problem-Solving Approach
ISBN: 9781439077986 | 1439077983
Edition: 2ndFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 9/11/2009
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Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, ideal for today's MBA student or business professional. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that contemporary managers face on a daily basis. Succinct, fast-paced presentations and interactive applications emphasizing the role of the decision maker make this an excellent long-term resource for anyone pursuing business career success. New chapters and updates reflect the most recent economic developments and challenges worldwide.
| Preface: Teaching Students to Solve Problems | |
| Problem Solving And Decision Making | |
| Introduction: What This Book Is About | |
| The One Lesson of Business | |
| Benefits, Costs, and Decisions | |
| Extent (How Much) Decisions | |
| Investment Decisions: Look Ahead and Reason Back | |
| Price, Cost, And Profit | |
| Simple Pricing | |
| Economie... MORE | |
| Understanding Markets and Industry Changes | |
| Relationships Between Industries: The Forces Moving Us Towards Long-Run Equilibrium | |
| Strategy, the Quest to Slow Profit Erosion | |
| Using Supply and Demand: Trade, Bubble, Market Making | |
| Pricing For Greater Profit | |
| More Realistic and Complex Pricing | |
| Direct Price Discrimination | |
| Indirect Price Discrimination | |
| Strategic Decision Making | |
| Strategic Games | |
| Bargaining | |
| Uncertainty | |
| Making Decisions with Uncertainty | |
| Auctions | |
| The Problem of Adverse Selection | |
| The Problem of Moral Hazard | |
| Organizational Design | |
| Getting Employees to Work in the Firm's Best Interests | |
| Getting Divisions to Work in the Firm's Best Interests | |
| Managing Vertical Relationships | |
| Wrapping Up | |
| You Be the Consultant | |
| Table of Contents provided by Publisher. All Rights Reserved. |
