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Managerial Economics and Business Strategy with Data Disk

ISBN: 9780072818635 | 0072818638
Edition: 4th
Format: Hardcover
Publisher: MCG (Manual)
Pub. Date: 6/28/2002

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SummaryTable of Contents
Baye's Managerial Economics and Business Strategy is one of the best-selling managerial economics textbooks. It is the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the fourth edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of frontier research in his new chapter on advanced topics. The Fourth Edition also offers completely new problem material, data, and much more.

1 The Fundamentals of Managerial Economics

2 Market Forces: Demand and Supply

3 Quantitative Demand Analysis

4 The Theory of Individual Behavior

5 The Production Process and Costs

6 The Organization of the Firm

7 The Nature of Industry

8 Managing in Competitive, Monopolistic, andMonopolistically Competitive Markets

9 Basic Oligopoly Models

10 Game Theory: Inside Oligopoly

11 Pricing Strategies for Firms with Market Power

12 The Economics of Information

13 NEW! Advanced Topics in Business Stra... MORE

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