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An Invitation to Social Research How It's Done

ISBN: 9780495813293 | 049581329X
Edition: 4th
Format: Paperback
Publisher: Cengage Learning
Pub. Date: 1/1/2010

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This book provides balanced coverage of quantitative and qualitative methods of social research with a unique "behind the scenes" approach: Chapters are built on focal research pieces and excerpts from real research projects, and they present the insights and perspectives of workers conducting real-world research. The book guides readers through the many stages of social research--from selecting a researchable question and designing a study to selecting the best method of data analysis for a particular study--and prepares them for the ethical issues and problems that they may face along the way.

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