FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$148.50

OUR PRICE:
$14.85

You may extend rentals at any time.


Introduction to Mass Communication : Media Literacy and Culture

ISBN: 9780073526157 | 0073526150
Edition: 7th
Format: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 1/12/2011

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Related Products


  • Introduction to Mass Communication:  Media Literacy and Culture Updated Edition
    Introduction to Mass Communica...
  • Introduction to Mass Communication:  Media Literacy and Culture Updated Edition
    Introduction to Mass Communica...
  • Introduction to Mass Communication : Media Literacy and Culture
    Introduction to Mass Communica...
  • Introduction to Mass Communication: Media Literacy and Culture
    Introduction to Mass Communica...
  • Introduction to Mass Communication:  Media Literacy and Culture, Updated Edition
    Introduction to Mass Communica...


Please wait while this item is added to your cart...