Introduction to Mass Communication: Media Literacy and Culture, Updated Edition
ISBN: 9780077286408 | 0077286405
Edition: 6thFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 1/19/2010
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While encouraging students to be active media consumers, this text gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach. The updated sixth edition features updated industry statistics, discussion of the ... MORE
| Laying the Groundwork | |
| Mass Communication, Culture, and Media Literacy | |
| The Evolving Mass Communication Process | |
| Media, Media Industries, and Media Audiences | |
| Books | |
| Newspapers | |
| Magazines | |
| Film | |
| Radio, Recording, and Popular Music | |
| Television, Cable, and Mobile Video | |
| Video Games | ... MORE|
| The Internet and the World Wide Web | |
| Supporting Industries | |
| Public Relations | |
| Advertising | |
| Mass-Mediated Culture in the Information Age | |
| Theories and Effects of Mass Communication | |
| Media Freedom, Regulation, and Ethics | |
| Global Media | |
| Table of Contents provided by Publisher. All Rights Reserved. |
