FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$117.95

Sorry, this item is currently unavailable.

Intro to Business

ISBN: 9780538691468 | 0538691468
Edition: 4th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 5/13/1999

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
SummaryTable of Contents
Intro to Business 4E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as more international business, our new edition provides everything needed to prepare for success in future careers!
UNIT 1 Our Economic Environment2(52)
Business Brief You and Our Economy
3(49)
Global Business Project Identify Business Opportunities
52... MORE
Focus on Careers Economics
53
Economic Decisions
4(12)
Techno Tips Computer Needs and Wants
4(7)
Environmental Perspectives Wetlands: A Quality of Life Factor
11(4)
Global Navigator Benefits of International Trade
15(1)
Economic Systems
16(14)
TechnoTips E-commerce---Marketplace of the Future
16(8)
Global Perspectives China ``Frees'' Enterprise
24(5)
Communicating for Success Introductions
29(1)
Economic Roles
30(10)
TechnoTips Your Government Online
30(3)
Cultural Perspectives The Legacy of Arabic Numerals
33(6)
Global Navigator Levels of Economic Development
39(1)
Economic Measurements
40(14)
TechnoTips Statistics Made Easy
40(7)
Global Perspectives Hyperinflation
47(4)
Communicating for Success Resolving Conflict
51(3)
UNIT 2 Business Operations54(64)
Business Brief Today's Changing Workforce
55(61)
Global Business Project Plan an International Business Organization
116(1)
Focus on Careers Management
117
Business in Our Economy
56(12)
TechnoTips Tracking Business Shipments
56(6)
Global Perspectives Joint Ventures
62(5)
Communicating for Success Nonverbal Communication
67(1)
Business Structures
68(18)
TechnoTips Your Online Business
68(11)
Environmental Perspectives Environmental Marketing Consultant
79(6)
Global Navigator Measuring Global Economic Progress
85(1)
Manager as Leader
86(14)
TechnoTips Computer Solutions for Disabilities
86(8)
Ethical Perspectives Bribery and Gift Giving
94(5)
Global Navigator International Trade Intermediaries
99(1)
Producing and Marketing Goods and Services
100(18)
TechnoTips Free E-mail Service-Or Is It?
100(8)
Cultural Perspectives Native American Enterprise
108(7)
Global Navigator The Global Marketing Environment
115(3)
UNIT 3 Business and Government in Our Global Economy118(40)
Business Brief Cultural Differences and Business Opportunities
119(37)
Global Business Project Analyze the Social and Legal Environment
156(1)
Focus on Careers Import-Export
157
Social Responsibility and Business Ethics
120(10)
TechnoTips Customer Discrimination or Good Business?
120(3)
Ethical Perspectives Doing Business in the International Marketplace
123(6)
Communicating for Success Teamwork
129(1)
International Business
130(14)
TechnoTips Foreign Language Translation
130(7)
Legal Perspectives Eliminating Trade Barriers
137(6)
Communicating for Success Modes of Communication
143(1)
Government in Our Economy
144(14)
TechnoTips Government Information at Your Fingertips
144(3)
Global Perspectives Yoruba of Southwestern Africa
147(8)
Global Navigator International Trade Agreements
155(3)
UNIT 4 Small-Business Management158(38)
Business Brief Home-Based Businesses
159(35)
Global Business Project Organize for Global Business Activities
194(1)
Focus on Careers Human Resource Occupations
195
Managing a Small Business
160(10)
TechnoTips Small-Business Solutions
160(5)
Technological Perspectives Making Small Businesses Competitive
165(4)
Global Navigator Foreign Government Agencies
169(1)
Managing Human Resources
170(12)
TechnoTips Online Career Search
170(5)
Ethical Perspectives Dishonest Hiring Practices
175(6)
Communicating for Success Giving Presentations
181(1)
Maintaining Financial Information
182(14)
TechnoTips Electronic Budgeting Tools
182(5)
Global Perspectives Franchising Around the World
187(6)
Global Navigator Pricing for Global Markets
193(3)
UNIT 5 Technology for Business Decisions196(42)
Business Brief The Information Superhighway
197(39)
Global Business Project Create Information Systems
236(1)
Focus on Careers Computers and Technology
237
Computers in Business
198(12)
TechnoTips IT Training
198(7)
Global Perspectives Computer Systems for Foreign Language
205(4)
Communicating for Success E-mail Etiquette
209(1)
Computer Applications
210(14)
TechnoTips Intranets
210(6)
Cultural Perspectives Calculators in Europe
216(7)
Global Navigator Technology and International Business Communications
223(1)
Your Future with Technology
224(14)
TechnoTips The Future of Homework
224(4)
Ethical Perspectives Are Computers a Threat to Personal Privacy?
228(7)
Global Navigator Global Marketing Opportunities
235(3)
UNIT 6 Careers in Our Global Economy238(56)
Business Brief What Contributes to High Employee Morale?
239(53)
Global Business Project Plan Human Resources in the Global Workplace
292(1)
Focus on Careers Administrative Support Careers
293
Human Resources in Our Economy
240(12)
TechnoTips Customer Service for Online Shoppers
240(5)
Cultural Perspectives The Maori People and Fishing Charts
245(6)
Communicating for Success Responding to Criticism
251(1)
Planning a Career
252(14)
TechnoTips Career Assessment
252(6)
Global Perspectives International Business Careers
258(7)
Communicating for Success Resumes
265(1)
Succeeding in the World of Work
266(14)
TechnoTips Distance Learning
266(5)
Technological Perspectives Working at Home
271(8)
Global Navigator Export Assistance Agencies
279(1)
Opportunities in Small Business
280(14)
TechnoTips Tax Assistance
280(5)
Legal Perspectives What Is Bankruptcy?
285(6)
Communicating for Success Customer Service
291(3)
UNIT 7 Consumers in the Economy294(42)
Business Brief The Marketing Concept
295(39)
Global Business Project Analyze Consumer Activities
334(1)
Focus on Careers Service Occupations
335
The Informed Consumer
296(12)
TechnoTips Online Shopping Trends
296(6)
Environmental Perspectives Marketing Green Products to Consumers
302(5)
Global Navigator International Consumer Behavior
307(1)
Consumer Buying Decisions
308(14)
TechnoTips Major Purchases Online
308(5)
Global Perspectives Foreign Currency
313(8)
Communicating for Success The Media
321(1)
Consumer Rights and Responsibilities
322(14)
TechnoTips Internet Fraud
322(4)
Legal Perspectives Electronic Commerce and Your Consumer Rights
326(7)
Global Navigator International Legal Systems
333(3)
UNIT 8 Financial Institutions and Banking Services336(60)
Business Brief Beware of High Banking Fees
337(57)
Global Business Project Use Financial Institutions
394(1)
Focus on Careers Banking and Financial Services
395
The Banking System and Financial Services
338(14)
TechnoTips Online Banking
338(6)
Ethical Perspectives Check-Cashing Outlets and Pawn Shops
344(7)
Communicating for Success Active Listening
351(1)
Opening a Checking Account
352(14)
TechnoTips Financial Calculations
352(6)
Cultural Perspectives Babylonian Banks and the Incan Record Keeping System
358(7)
Communicating for Success Communicating Through Visuals
365(1)
Using Checks and Other Payment Methods
366(14)
TechnoTips The New Face of Money
366(5)
Technological Perspectives Your Electronic Wallet in the 21st Century
371(8)
Global Navigator International Financial Agencies
379(1)
Managing Your Checking Account and Other Financial Services
380(16)
TechnoTips Personal Finance Software
380(8)
Legal Perspectives Who's at Risk for a Lost or Stolen Check?
388(5)
Communicating for Success Telephone Skills
393(3)
UNIT 9 Credit in Our Economy396(56)
Business Brief Databases and Personal Privacy
397(53)
Global Business Project Analyze Credit Use
450(1)
Focus on Careers Credit Occupations
451
The Fundamentals of Credit
398(12)
TechnoTips Security and Online Shopping
398(3)
Ethical Perspectives Credit Repair Companies
401(8)
Global Navigator Developing Nations
409(1)
The Uses of Credit
410(12)
TechnoTips Credit Information Online
410(4)
Cultural Perspectives Israelites and Usury Laws
414(7)
Communicating for Success Letters
421(1)
The Cost of Credit
422(12)
TechnoTips Cost of Credit Calculations
422(3)
Ethical Perspectives Credit Card Fraud
425(8)
Global Navigator International Trade Organizations
433(1)
Credit Records and Regulations
434(18)
TechnoTips Maintaining Good Credit
434(5)
Technological Perspectives Credit Databases
439(10)
Communicating for Success Giving and Following Directions
449(3)
UNIT 10 Savings and Investment Strategies452(56)
Business Brief A Slam Dunk Investment or a Missed Free Throw?
453(53)
Global Business Project Select Global Investment Opportunities
506(1)
Focus on Careers Investments
507
Starting a Savings Program
454(12)
TechnoTips Investing Online Brings Warning
454(6)
Legal Perspectives The Truth in Savings Law
460(5)
Global Navigator Foreign Exchange and Currency Rates
465(1)
Using Your Savings Plan
466(12)
TechnoTips Online Auctions
466(5)
Global Perspectives The International Credit Union Movement
471(6)
Communicating for Success Summarizing
477(1)
Investing in Bonds and Stocks
478(16)
TechnoTips Online Investing
478(5)
Environmental Perspectives Socially Responsible Investments
483(10)
Global Navigator Global Financial Institutions
493(1)
Making Other Types of Investments
494(14)
TechnoTips More Online Investing Resources
494(4)
Technological Perspectives Online Investing Information
498(7)
Communicating for Success Negotiation
505(3)
UNIT 11 Risk Management508(64)
Business Brief The Truth About Malpractice
509(61)
Global Business Project Manage International Business Risk
570(1)
Focus on Careers Insurance
571
The Fundamentals of Insurance
510(12)
TechnoTips Security for Businesses
510(4)
Environmental Perspectives Insuring Against Natural Disasters
514(7)
Global Navigator Global Risk Management Strategies
521(1)
Vehicle Insurance
522(12)
TechnoTips Online Insurance Rates
522(6)
Legal Perspectives No-Fault Automobile Insurance
528(5)
Communicating for Success Proofreading
533(1)
Property Insurance
534(12)
TechnoTips Home Security
534(6)
Cultural Perspectives Papyrus
540(5)
Global Navigator International Property Rights
545(1)
Life Insurance
546(12)
TechnoTips Life Insurance Online
546(3)
Global Perspectives Life Insurance for Expatriates
549(8)
Communicating for Success Meetings
557(1)
Health Insurance
558(14)
TechnoTips Health Insurance Coverage
558(4)
Ethical Perspectives Insurance Fraud
562(7)
Communicating for Success Memos
569(3)
UNIT 12 Personal Financial Management572(40)
Business Brief Online Investment Information
573(37)
Global Business Project Use Financial Statements for International Business Decisions
610(1)
Focus on Careers Financial Managers
611
Foundations of Money Management
574(12)
TechnoTips Bank Loans in Seconds
574(7)
Cultural Perspectives The Abacus
581(4)
Global Navigator International Business Risks
585(1)
Budgeting Techniques
586(12)
TechnoTips Personal Finance Budgeting
586(6)
Technological Perspectives Budgeting Software
592(5)
Global Navigator International Trade Agencies
597(1)
Your Financial Future
598(14)
TechnoTips Online Population Trends
598(4)
Global Perspectives Financial Future
602(7)
Communicating for Success Interviewing with a Financial Planner
609(3)
Appendix A Using a Calculator and Computer Keypad612(4)
Appendix B Math Review616(7)
Appendix C Determining Percentages and Interest in Business623(3)
Appendix D Using Measurements in Business626(4)
Glossary630(18)
Index648(29)
Photo Credits677

Related Products


  • Activities and Study Guide for Dlabay/Burrow/Kleindl's Principles of Business, 8th
    Activities and Study Guide for...
  • Intro to Business
    Intro to Business
  • Intro to Business
    Intro to Business
  • Intro to Business, Anniversary Edition
    Intro to Business, Anniversary...
  • Intro To Business: Finance, Marketing, Operations, Management
    Intro To Business: Finance, Ma...
  • INTRODUCTION TO BUSINESS
    INTRODUCTION TO BUSINESS
  • Introduction to Business : The Economy and You
    Introduction to Business : The...
  • Outlines and Highlights for Intro to Business by James L Burrow, Isbn : 0538440635
    Outlines and Highlights for In...
  • Principles of Business
    Principles of Business
  • Principles of Business, 8th Edition
    Principles of Business, 8th Ed...


Please wait while this item is added to your cart...