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Intro To Business: Finance, Marketing, Operations, Management

ISBN: 9780538440639 | 0538440635
Edition: 6th
Format: Hardcover
Publisher: South-Western Educational Pub
Pub. Date: 4/27/2005

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A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.

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