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International Marketing
ISBN: 9780324317022 | 0324317026
Edition: 8thFormat: Paperback
Publisher: Cengage Learning
Pub. Date: 8/18/2006
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INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
| The International Marketing Environment | |
| The Global Marketing Imperative | |
| Appendix A: The Basics of Marketing | |
| Appendix B: Geography and Global Warming | |
| Trade Institutions and Trade Policy | |
| The Cultural Environment | |
| The Economic Environment | |
| The Political and Legal Environment | |
| Cases: The Catfish Dispute | |
| Tri... MORE | |
| Marketing Cigarettes and Tobacco | |
| IKEA | |
| Car Financing in China | |
| International Market Entry and Development | |
| Strategic Planning | |
| Marketing Organization, Implementation and Control | |
| Research | |
| Market Entry and Expansion | |
| Cases: Damar International | |
| Polar-Adidas. Parker Pen | |
| Export Marketing Mix | |
| Product Adaptation | |
| Export Pricing | |
| Marketing Communication | |
| Distribution Management | |
| Cases: Dr. Eris ? Cosmetics from Poland | |
| Imaginarium | |
| Joemarin | |
| Gray Ferrari | |
| The Global Marketing Mix | |
| Global Product Management and Branding | |
| Global Services | |
| Global Logistics and Materials Management | |
| Global Pricing | |
| Global Promotion | |
| Appendix C: Careers in International Marketing | |
| Cases: International Marketing and the NBA | |
| Oil for Food | |
| Blood Free Diamonds | |
| Novia Scotia | |
| F-18 Offset | |
| Table of Contents provided by Publisher. All Rights Reserved. |
