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International Marketing

ISBN: 9780324317022 | 0324317026
Edition: 8th
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 8/18/2006

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INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!

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