International Marketing (with InfoTrac)
ISBN: 9781439040584 | 1439040583
Edition: 9thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 7/14/2009
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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
| The International Marketing Environment | |
| The Global Marketing Imperative | |
| Basics of Marketing | |
| Geographical Perspectives on International Marketing | |
| Trade Institutions and Trade Policy | |
| The Cultural Environment | |
| The Economic Environment | |
| The Political and Legal Environment | |
| Cases: China: Forging a Global Reputation |
